From Pinocchio to Mugabe

Stelios allegedly not being the reponsable for the poor punctuality of easyJet, Ryanair has found the real culprit and shows its portrait on an advertisement in "The Guardian" : it's Mugabe, the president of Zimbabwe!
Refering to the punctuality record at Gatwick, where easyJet is just behind Air Zimbabwe (48% vs 50 %).

http://www.marketingmagazine.co.uk/News/MostEmailed/1018479/Ryanair-keeps-focus-easyJets-performance/

Maybe Fr is right but it's not so fair for use the portret of a real
dictator for this use !

Mugabe is the president of Zimbabwe, whose airline has a better punctuality record than easyJet.
That is the point !

I know what the point is!
Been in Zimbabwe myself !!
But for more explaining my viewpoint : if EZY has a worse punctuality as LH,
would they use Hitler for comparison in their campaign?
Zimbabwe is NOT Mugabe! ( but the link is clear )
IMHO the use of the portrait of a (living) dictator isn't correct use
of commercials, especially for the Zimbabwe-inhabitants.
But I guess this was the cheapest and direct use of getting EZY in a bad light,
Mugabe isn't right so are EZY records !
I would have choosen another campaign, that my opinion.
But I support FR !, and horrible to say but the EZY and EZS on time records
in BRU are far from good also ..
FR wins by far !!

But hey, maybe this was just the point, how more people talk about a FR campaign the more effective she is, MoL master of campaigns