New Ryanair ForumASA vs Ryanair ...
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ASA vs Ryanair ...
by atoutprix Wed 15 Feb 2012 - 18:37
http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Ryanair-Ltd/SHP_ADJ_178486.aspx
The ad, published in The Guardian, showed a woman in a bra and pants. She had one hand on her hip and pulled her pants slightly down with the thumb of the other. The headline stated "RED HOT FARES & CREW!!! ONE WAY FROM £9.99". Further text stated "BUY THE 2012 CABIN CREW CHARITY CALENDAR ON RYANAIR.COM!", and in the bottom right corner of the photograph, "ORNELLA FEBRUARY".
The ASA noted both ads promoted one way fares from £9.99 and a cabin crew charity calendar. We also noted the women, featured in ads (a) and (b), were wearing underwear and looking directly at the reader and considered that, although the images were not overtly sexual in content, the appearance, stance and gaze of the women, particular the one in ad (a), who was shown pulling her pants slightly down, were likely to be seen as sexually suggestive. We also considered that most readers would interpret these images, in conjunction with the text "RED HOT FARES & CREW!!!" and the names of the women, as linking female cabin crew with sexually suggestive behaviour. Although we acknowledged that the women in the ads had consented to appear in the calendar, we considered that the ads were likely to cause widespread offence, when displayed in a national newspaper, and therefore concluded that they breached the Code
(ASA : Advertising Standards Authority)
Now, where can one find that famous ad ? Must be worth seeing !
Heavily censored :
http://www.guardian.co.uk/media/2012/feb/15/asa-bans-sexist-ryanair-ad
The true one :
http://www.google.be/imgres?imgurl=http://static.guim.co.uk/sys-images/Media/Pix/pictures/2011/12/13/1323796771595/Ryanair-ad-001.jpg&imgrefurl=http://www.guardian.co.uk/media/2011/dec/13/sexist-ryanair-ad-faces-inquiry&h=800&w=557&sz=94&tbnid=X5b_W2cc0yEV8M:&tbnh=90&tbnw=63&prev=/search%3Fq%3DRyanair%2Bad%2Bguardian%26tbm%3Disch%26tbo%3Du&zoom=1&q=Ryanair+ad+guardian&docid=nO2r3NbMvmFenM&hl=fr&sa=X&ei=me07T4_ELsjrOYXWhd8C&ved=0CG0Q9QEwCQ&dur=921
The ad, published in The Guardian, showed a woman in a bra and pants. She had one hand on her hip and pulled her pants slightly down with the thumb of the other. The headline stated "RED HOT FARES & CREW!!! ONE WAY FROM £9.99". Further text stated "BUY THE 2012 CABIN CREW CHARITY CALENDAR ON RYANAIR.COM!", and in the bottom right corner of the photograph, "ORNELLA FEBRUARY".
The ASA noted both ads promoted one way fares from £9.99 and a cabin crew charity calendar. We also noted the women, featured in ads (a) and (b), were wearing underwear and looking directly at the reader and considered that, although the images were not overtly sexual in content, the appearance, stance and gaze of the women, particular the one in ad (a), who was shown pulling her pants slightly down, were likely to be seen as sexually suggestive. We also considered that most readers would interpret these images, in conjunction with the text "RED HOT FARES & CREW!!!" and the names of the women, as linking female cabin crew with sexually suggestive behaviour. Although we acknowledged that the women in the ads had consented to appear in the calendar, we considered that the ads were likely to cause widespread offence, when displayed in a national newspaper, and therefore concluded that they breached the Code
(ASA : Advertising Standards Authority)
Now, where can one find that famous ad ? Must be worth seeing !
Heavily censored :
http://www.guardian.co.uk/media/2012/feb/15/asa-bans-sexist-ryanair-ad
The true one :
http://www.google.be/imgres?imgurl=http://static.guim.co.uk/sys-images/Media/Pix/pictures/2011/12/13/1323796771595/Ryanair-ad-001.jpg&imgrefurl=http://www.guardian.co.uk/media/2011/dec/13/sexist-ryanair-ad-faces-inquiry&h=800&w=557&sz=94&tbnid=X5b_W2cc0yEV8M:&tbnh=90&tbnw=63&prev=/search%3Fq%3DRyanair%2Bad%2Bguardian%26tbm%3Disch%26tbo%3Du&zoom=1&q=Ryanair+ad+guardian&docid=nO2r3NbMvmFenM&hl=fr&sa=X&ei=me07T4_ELsjrOYXWhd8C&ved=0CG0Q9QEwCQ&dur=921
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