Transatlantic : again ?

Read all about it :

http://www.reuters.com/article/2013/06/19/air-show-ryanair-longhaul-idUSL3N0EV2JZ20130619?rpc=401&feedType=RSS&feedName=rbssIndustryMaterialsUtilitiesNews&rpc=401

Extracts :

Ryanair could start selling low-cost trans-Atlantic flights if it secures enough twin-aisle aircraft and gains access to cities in both Europe and the United States, its chief executive said on Wednesday.
"This will be a unique opportunity to bust open the trans-Atlantic services. Trans-Atlantic fares should start at $10 or 10 euros," said Michael O'Leary at the Paris Airshow.

O'Leary said a long-haul business would have to be run separately to succeed, allowing management and staff of the short-haul business to remain focused on that.

A long-haul service would also need to start operations with a fairly large fleet of 30-50 aircraft in order to have economies of scale, he added.

"There is an opportunity with the EU-U.S. open skies to, on a fairly big scale, connect 15-20 European cities with 15 of the big U.S. cities almost from day one. But you need a fleet of 30, 40, 50 aircraft and not two, four or six," said O'Leary.

The business model would also be different from Ryanair's short-haul one, which hinges on offering low fares on flights that are operated in a high-density single-class configuration in Boeing 737 aircraft. Passengers have to pay for frills such as better seats and checked-in baggage.

A long-haul service, for example, could feature a "premium" section, just like that offered by the Asian airlines. "There is 15 percent of the public who will pay for the frills and you will be mad to switch off from that," said O'Leary.

I think Ryanair is in a good position to test the water... well fly over the pond    after all if it does not suit Ryanair  they have a very stable business to fall back on.